Charity profile · Historical source record

Produce for Better Health Foundation

EIN 51-0334897Research and Public Policy Missouri Small

Historical collection: May 2019 · Rating details mostly from 2017. Source & context

The mission

What this organization describes

Leading the way to health eating

Founded in 1991, Produce for Better Health Foundation's (PBH) mission is to achieve increased daily consumption of fruits and vegetables for better health by leveraging private industry and public sector resources, motivating key consumer influencers, and promoting fruits and vegetables directly to consumers. PBH, together with the Centers for Disease Control & Prevention (CDC) and other national partners, launched in 2007 a new national health initiative: Fruits & Veggies More Matters®, the next generation of the 5 A Day for Better Health campaign. PBH acts as a respected liaison between the industry and the public health community. As a result, no other food group has the public health support that fruits and vegetables enjoy and no other food group can tout that MORE indeed, matters.

Mission and tagline reproduced from the source record.

Historical scorecard

Three perspectives. One record.

86.85Overall score
out of 100

89.01Financial score
out of 100

85.00Accountability & transparency
out of 100

These are the dataset’s historical numeric fields, not a current rating or a new DonorAPI.com assessment. Read the score context ↗

Financial context

Revenue, expenses, and composition

Total revenue · USD$1,826,694

Total expenses · USD$2,263,416

Program expenses

$1,815,259.63 recorded amount

80.2%

Fundraising expenses

$147,122.04 recorded amount

6.5%

Administrative expenses

$296,507.50 recorded amount

13.1%

Fundraising efficiency: $0.08 spent per $1 raised in donations, as defined in the source.

Expense shares are displayed as percentages. Component amounts in this collection match total expenses multiplied by the source ratios; rounding can leave a small difference from the total. The source does not supply a row-specific fiscal year. Field definitions ↗

Historical leadership record

The leadership information supplied

Recorded leader: Wendy Reinhardt Kapsak
Recorded compensation: $175,000.00
Recorded compensation percentage: 7.73%

These fields do not establish the current officeholder or current compensation. The metadata does not specify the denominator of the leader compensation percentage. Read with context ↗

Inspect all 23 original source fields

Exact source strings are retained below, including numeric precision. A blank value is marked as not reported; zero remains zero.

All 23 original fields for Produce for Better Health Foundation
Source field	Original source value
`ascore` Accountability & transparency score	85.0
`category` Category	Research and Public Policy
`description` Mission & description	Founded in 1991, Produce for Better Health Foundation's (PBH) mission is to achieve increased daily consumption of fruits and vegetables for better health by leveraging private industry and public sector resources, motivating key consumer influencers, and promoting fruits and vegetables directly to consumers. PBH, together with the Centers for Disease Control & Prevention (CDC) and other national partners, launched in 2007 a new national health initiative: Fruits & Veggies More Matters®, the next generation of the 5 A Day for Better Health campaign. PBH acts as a respected liaison between the industry and the public health community. As a result, no other food group has the public health support that fruits and vegetables enjoy and no other food group can tout that MORE indeed, matters.
`ein` EIN	51-0334897
`tot_exp` Total expenses	2263416.0
`admin_exp_p` Administrative expense fraction	0.131
`fund_eff` Fundraising efficiency ($ per $1 raised)	0.08
`fund_exp_p` Fundraising expense fraction	0.065
`program_exp_p` Program expense fraction	0.802
`fscore` Financial score	89.01
`leader` Recorded leader	Wendy Reinhardt Kapsak
`leader_comp` Recorded leader compensation	175000.0
`leader_comp_p` Recorded leader compensation fraction	0.07730000000000001
`motto` Tagline	Leading the way to health eating
`name` Charity name	Produce for Better Health Foundation
`tot_rev` Total revenue	1826694.0
`score` Overall score	86.85
`state` State code	MO
`subcategory` Subcategory	Social and Public Policy Research
`size` Source size label	small
`program_exp` Program expenses	1815259.6320000002
`fund_exp` Fundraising expenses	147122.04
`admin_exp` Administrative expenses	296507.496

Identity & classification

At a glance

EIN: 51-0334897
Source category: Research and Public Policy
Source subcategory: Social and Public Policy Research
Recorded location: Missouri (MO)
Expense-based size: Small
Under $3.5M in total expenses · source label: small

Explore alongside

Related source records

Linked by source subcategory, prioritizing the same recorded state. Not a recommendation or ranking.

A useful next step

Keep the context.

Check current organizational information separately before making a giving decision. This record does not include an official website, donation URL, or current eligibility field.

Giving research guide ↗

Source: Charity Navigator Scores Expenses Dataset, version 1, attributed to katyjqian on Kaggle. Collection: May 2019; rating details mostly from 2017. Read attribution, scope, and reuse notes.